I blend human, technology, and business needs in

ways that build trust and elevate human capability.

I blend human, technology, and business needs in ways that build trust and elevate human capability.

I blend human, technology, and business needs in

ways that build trust and elevate human capability.

WORK

WORK

WORK

The results that define the future

The results that define the future

Nationwide Healthcare Organization

Nationwide Healthcare Organization

Improving the Efficiency of Multi-Region Underwriting

Improving the Efficiency of Multi-Region Underwriting

Improving the Efficiency of Multi-Region Underwriting

I was the lead designer on a product design engagement for an internal web application overhaul, aimed at significantly improving the accuracy and speed of multi-region quoting.

I was the lead designer on a product design engagement for an internal web application overhaul, aimed at significantly improving the accuracy and speed of multi-region quoting.

I was the lead designer on a product design engagement for an internal web application overhaul, aimed at significantly improving the accuracy and speed of multi-region quoting.

Nationwide Retail Pharmacy

Nationwide Retail Pharmacy

Building a Same Day Delivery Service

Building a Same Day Delivery Service

Building a Same Day Delivery Service

I supported a critical initiative focused on enhancing convenience and improving customer safety during the COVID-19 pandemic.

I supported a critical initiative focused on enhancing convenience and improving customer safety during the COVID-19 pandemic.

I supported a critical initiative focused on enhancing convenience and improving customer safety during the COVID-19 pandemic.

NatureNet Concept

NatureNet Concept

Protecting Animal Migration Patterns with AI

Protecting Animal Migration Patterns with AI

Protecting Animal Migration Patterns with AI

I was the lead designer for a sustainability initiative safeguarding animal migration patterns against human expansion in high-impact regions.

I was the lead designer for a sustainability initiative safeguarding animal migration patterns against human expansion in high-impact regions.

I was the lead designer for a sustainability initiative safeguarding animal migration patterns against human expansion in high-impact regions.

Circle Line Sightseeing Cruises

Circle Line Sightseeing Cruises

Boosting Revenue and Customer Satisfaction

Boosting Revenue and Customer Satisfaction

Boosting Revenue and Customer Satisfaction

I spearheaded a customer experience design initiative aimed at increasing ticket sales for Circle Line Sightseeing Cruises.

I spearheaded a customer experience design initiative aimed at increasing ticket sales for Circle Line Sightseeing Cruises.

I spearheaded a customer experience design initiative aimed at increasing ticket sales for Circle Line Sightseeing Cruises.

PROCESS

PROCESS

PROCESS

My personal architecture for productivity

My personal architecture for productivity

In practice, the journey to a human-centered product release is complex and non-linear, influenced by a myriad of human and business factors. I view this non-linearity as an opportunity to pivot based on data and evolving constraints.

The process I follow is pragmatic and adaptable, tailored to the specific demands of each project, including time, cost, technology, and human factors. But the core framework is straightforward:

Understand

Understand

Understand

Define

Define

Define

Ideate

Ideate

Ideate

Test

Test

Test

Revise

Revise

Revise

Deliver

Deliver

Deliver

Optimize

Optimize

Optimize

I gravitate toward feasible solutions that balance cost and value, employing a highly collaborative, iterative method to actively partner with users and cross-functional stakeholders. AI is leveraged where appropriate as a force multiplier to accelerate work. The result is the timely delivery of high-impact solutions that align closely with organizational realities.

I seek out feasible solutions that are balanced with cost and value, employing a highly collaborative, iterative method to actively partner with users and cross-functional stakeholders. I leverage this process to accelerate the delivery of strategic, high-impact digital solutions that seamlessly integrate with existing organizational realities.

VALUES

VALUES

VALUES

The lens through which I see the world

The lens through which I see the world

I've contributed to small web design agencies, large consulting firms, and UX teams at Fortune 500 companies. Over the years, I've grown to recognize the potential impact of my work, driving me to uphold a set of core values that guide my actions and decisions. This is what I stand for, and what you can expect from me.

Tangible Value

Tangible Value

I am committed to designing solutions that both enrich user experiences and drive business success.

Ethical Empathy

Ethical Empathy

My approach is grounded by deeply understanding user needs and minimizing harm through ethical and sustainable designs.

Contextual Growth

Contextual Growth

I adapt to diverse organizational cultures, aligning my design process with their unique contexts to foster realistic and incremental growth.

Evolutionary Design

Evolutionary Design

I commit to lifelong growth and exploration to evolve my design practices and push the boundaries of what's possible in design.

Universal Access

Universal Access

My designs are crafted to be inclusive and accessible, ensuring usability for all.

Collaborative Spirit

Collaborative Spirit

I believe in leveraging multidisciplinary teams and diverse perspectives to create impactful designs.

Actionable Feedback

Actionable Feedback

I am dedicated to sharing knowledge and empowering others, fostering a culture of growth and learning.

Informed Insight

Informed Insight

I use data to inform my design decisions when feasible, recognizing that while data is valuable, it should be complemented by creative intuition and human experience.

Rigorous Craft

Rigorous Craft

I am relentlessly focused on quality, detail, and technical feasibility, ensuring every design is executed with precision to deliver a polished, reliable user experience.

Clear Advocacy

Clear Advocacy

I champion design decisions with clarity and conviction, communicating complex rationale effectively to stakeholders to build consensus and drive the product vision forward.

ABOUT

ABOUT

ABOUT

Unpacking the journey so far

Unpacking the journey so far

Although an Ohio native, my career journey has taken me from Indiana to Washington, D.C., to Sweden, and finally to the Pacific Northwest where I've set permanent roots.


Off the clock, you can find me engaging in thoroughly typical Pacific Northwest outdoor activities, but I enjoy some unusual hobbies as well—restoring old computers, baking Hungarian pastries, and piloting aircraft in digital simulators.

Although an Ohio native, my career journey has taken me from Indiana to Washington, D.C., to Sweden, and finally to the Pacific Northwest where I've set permanent roots.

Off the clock, you can find me engaging in thoroughly typical PNW outdoor activities, but I enjoy some unusual hobbies as well—restoring old computers, baking Hungarian pastries, and piloting aircraft in digital simulators.

Although an Ohio native, my career journey has taken me from Indiana to Washington, D.C., to Sweden, and finally to the Pacific Northwest where I've set permanent roots.

Off the clock, you can find me engaging in thoroughly typical PNW outdoor activities, but I enjoy some unusual hobbies as well—restoring old computers, baking Hungarian pastries, and piloting aircraft in digital simulators.

© 2026 Matthew Lazear

lazear@gmail.com

© 2026 Matthew Lazear

lazear@gmail.com

© 2026 Matthew Lazear

lazear@gmail.com

© 2026 Matthew Lazear

lazear@gmail.com